Giant Eagle Extends Price Lock Program
Giant Eagle is rolling out the second wave of its “Price Lock” program that will run through Nov. 11.
According to the company, the decision follows an overwhelmingly positive guest response to its initial Price Lock effort. The extended savings program will expand to more than 1,000 participating items.
The new Price Lock program builds on the initial promotion that ran from May 4 through Aug. 9 and included 800 participating items. The grocer said the promotion resulted in more guests visiting Giant Eagle and Market District stores compared to similar, previous time frames and led to an increase in items purchased by guests.
The new program will include an expanded list of seasonally relevant grocery items at all Giant Eagle and Market District locations, as well as locked savings on more than 20 popular products inside GetGo, delivering an average savings of 15% across all 1,000 participating items.
“Price Lock proved to be an important driver of value for our guests, and we’re excited to continue it into the fall,” said Bill Artman, interim CEO of Giant Eagle. “Combined with other savings opportunities offered across our supermarket and GetGo locations over the past four months, we believe we’re delivering on our promise to provide reliable value to our guests every day.”
Giant Eagle’s second wave of Price Lock will offer savings on a wide variety of supermarket items. Discounted items include fresh burgers, bratwursts, shrimp, holiday-themed candy, and more. Similar to the first wave of Price Lock, Giant Eagle will spotlight participating items in its printed and digital weekly circular and through a variety of in-store and in-market marketing activities.
In addition to Price Lock, the company experienced strong guest response to other recent savings opportunities, including celebrations of National Donut Day, Independence Day weekend, and National Ice Cream Day. The company will build on the success of these promotions by launching similar efforts in the coming weeks and months.
- National Donut Day: On Friday, June 7, Giant Eagle and Market District stores offered discounts on fresh donuts with guests purchasing 60,000 dozen donuts on this single day.
- Independence Day Weekend: GetGo stores offered its myPerks Pay Direct and AdvantagePay guests strong savings at the pump during the July 4th weekend, selling regular unleaded gas for $2.75 per gallon and resulting in the doubling of guests enrolling in the myPerks Pay Direct program.
- National Ice Cream Day: Giant Eagle and Market District stores placed all 48-ounce Giant Eagle brand ice cream containers on sale for $0.99 each on National Ice Cream Day on Sunday, July 16, and guests purchased more of the participating ice cream products on this date than on any day in the previous year.