The Giant Co. Names New Center Store Merchandising VP

The Giant Company’s center store omni-channel merchandising efforts have a new leader as Joanna Crishock has been named vice president overseeing this segment of the grocer’s business. The appointment is effective immediately and she will report to John Ruane, company president.

In her new role, Crishock will lead center store omni-channel merchandising, including non-foods (health, pet, baby, and seasonal), frozen, dairy, and center store, beer/wine and DSD, beverage, snacks, and global flavors.

“With vast experience in consumer insights, strategy and most recently, commercial planning, price strategy, and marketing, Joanna brings tremendous knowledge and strength to her new role,” said Ruane. “She is passionate about building strategic and winning relationships with our suppliers and I’m excited to see how she will leverage her expertise to advance our omnichannel strategy, drive performance, and exceed customer expectations.”

Crishock joined The Giant Company in 2019 as director of strategy and innovation. Since then, she has held leadership positions in consumer and marketing insights, strategy, chief of staff, e-commerce, and most recently, serving as vice president of marketing and commercial planning. 

Before her tenure with The Giant Company, Crishock held roles at Ahold USA Retail Support, Retail Business Services, and held several research and consumer insight roles.