Gelson's Launches Proprietary Winemaker Series

Southern California-based grocer Gelson’s has launched its Winemaker Series and its first selection features wines from Heidi Barrett.

Known as the First Lady of Wines, Barrett is regarded for the finesse and quality of wine she has created over the years. Most notably, she played a pivotal role in the creation of Screaming Eagle wine from 1992, which earned two 100-point scores from prominent wine critics.

For Gelson’s, she has created a Red Blend that is a combination of Syrah, Petit Sirah, and Cabernet Franc and yields distinctive aromatics as well as dense berry and plum flavors.

“When Gelson’s approached me to collaborate with them for their new Winemaker Series I did not hesitate,” said Barrett. “Our shared high standards of excellence and commitment to delivering only the best quality products are perfectly aligned. “We have created a beautiful wine for elegant and enjoyable drinking.”

“We are truly proud of this collaboration with Heidi Barrett reflecting the attention to detail and quality that Gelson’s prides itself on,” said John Bagan, president and CEO of Gelson’s. “Working with Heidi is just the beginning. We look forward to expanding the series with other renowned winemakers.”

The wines from Barrett are now available in stores and online at shop.gelson's.com.

Gelson's is a collection of premium food and beverage markets with 28 locations throughout Southern California featuring the full breadth and amenities of a traditional grocer. Each store offers a wide range of carefully selected produce, meat, seafood, bakery, and floral items, as well as chef-crafted signature and seasonal recipes from Gelson's Kitchen, including deli to-go and catering.