Furlani Foods announces brand re-design

The producer of frozen bread products for private label has announced a new look for its branded products.
Zachary Russell
Associate Editor
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Furlani Foods, a producer of branded and private label frozen bread products, has announced a new look for the company. The brand redesign features a vibrant orange color, product photography on the packaging, and a new QR code on the back panel of every package.

Known for its garlic Texas toast, loaves, rolls, breadsticks, bread knots and biscuits, Furlani operates bakery facilities in Oak Creek, Wisc. and Mississauga, Ontario. 

"We've always been passionate and committed to transforming everyday meals into memorable experiences that everyone can enjoy together," says Jackie Brenkel, head of marketing at Furlani Foods. "This evolved branding communicates what makes the Furlani brand special – an unwavering commitment to bring consumers delicious products of the highest quality, while speaking to meal makers whose primary goal is to see everyone have fun together over a great meal. The new look has been validated through extensive consumer research, proven to be eye-catching, memorable, clear in communication of benefit attributes, as well as preferred by our retail customers, loyal consumers and new shoppers to the brand."

The new look will soon be hitting shelves in the U.S. and is accompanied by a new website featuring the new signature orange color.

“The aroma of garlic bread is the silent dinner bell that brings the family running to the table,” said Vania Campagnaro, group account director Davis, the company that helped Furlani create the new look. “It's a fun product and should have the look and behavior to match."