FreshDirect serves up 2020 trends


Retailer's of private brands take note: Online grocer FreshDirect, which offers its Just FreshDirect store brand, is the latest of your brethren to try to predict what's to come in 2020. FreshDirect's in-house team of food and wine specialists have curated a list of the top eight trends they expect to see in the upcoming year. 

They are:

  1. Plant-based foods: 2020 will bring new developments in, and further solidification of, organic, plant-based meat and cheese. 
  2. Regenerative agriculture: Increasing the soil quality and fertility of the land not only helps the environment, but also allows the animals raised there to be healthier and happier. 
  3. On-the-go food and snacks: The snacking of tomorrow consists of bite-sized superfoods, healthy snack kits and subscription boxes. 
  4. Low-carb adult beverages: 2020 will see a continued diversification of flavors, brands and products for hard seltzers as they appeal to anyone looking to enjoy a light alcoholic beverage. Craft beer brands have responded by adding fuller-flavored styles with reduced alcohol and carb content.
  5. Organic, natural and biodynamic wine: 2020 will bring increased assortment, education and awareness of these new offerings.
  6. Functional beverages and gut health: These trends continue to drive food choices in today’s consumer market and are expanding into snacks as well.
  7. Transparency and traceability: Many brands are introducing source traceability into their packaging so that consumers can learn exactly where certain ingredients are sourced and how they’re harvested.
  8. Artisan cheeses: Products that are more approachable will expand and grow in 2020.

FreshDirect delivers directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the District of Columbia.