Fresh Thyme wins with private brands

Fresh Thyme Farmers Market has once again posted strong, double-digit dollar growth of 19.8 percent according to SPINS data, and a large portion of its success can be attributed to its private brands program.

“We put our shoppers first,” said Chris Sherrell, president and CEO of Fresh Thyme Farmers Market. “We strive to connect with our shoppers in meaningful ways and be their go-to resource to jumpstart or help them continue their health journeys. It’s that philosophy that has allowed us to post strong growth in both store count and sales this year. We will continue to hire local residents, support local causes and find new ways to connect with community.”

The company’s private label offerings continue to strengthen and grow. In 2018 alone, 455 new products were added for a total of 1,850 private label products available in-store. The private label line has been lauded for being ahead of the trends and offering Fresh Thyme shoppers high-quality items at a great value.

The company’s overall approach has been so ground-breaking that this year, Fresh Thyme's director of private brand development was awarded the Innovation Award as part of the Top Women in Store Brands Awards.