Fresh Thyme rolls out delivery in partnership with Instacart

Downers Grove, Ill.-based organic grocery retailer Fresh Thyme Farmers Market has rolled out a delivery service, Fresh Thyme Delivers, in most of its Midwest markets thanks to a partnership with Instacart. Of the company’s 70 stores in Illinois, Indiana, Ohio, Michigan, Wisconsin, Minnesota and Missouri, 55 will provide the service. 

“As part of our ongoing commitment to bringing healthy, natural and organic products to all, we’ve launched Fresh Thyme Delivers to give shoppers greater access to affordable groceries and products whenever and wherever it’s convenient for them,” said Chris Sherrell, president and CEO of Fresh Thyme. “The demand for delivery services has never been greater. We’re pleased to combine this new delivery option with access to Fresh Thyme’s 5,000-plus organic items, 8,000 SKUs of vitamin and body care products and many more healthy and wholesome options.”

The service allows Fresh Thyme shoppers to order through FreshThymeDelivers.com,or the Instacart smartphone app and have groceries delivered to their front door at the time they choose — often in as little as one hour.

Recently, Fresh Thyme added almost 600 SKUs to its private brand assortment, bringing the total to more than 1,500 items. Shoppers with food allergies and on specialty diets such as paleo, gluten-free and plant-based will find ample options available for delivery among the 30,000 items Fresh Thyme sells, the company stated.

First-time Instacart customers in the delivery areas can take advantage of $20 off their first order of $35 or more with promo code: DeliveryThyme, now through June 30.