Fresh Thyme Market Unveils Employee Education Program
Consumers looking to eat healthier are often challenged by identifying products that will help them achieve this goal.
Fresh Thyme Market may have a solution to this problem as the Downers Grove, Ill.-based grocer launches a new program designed to enhance employee expertise in the vitamin, supplement, and body care category.
Working with Alive Academy, the grocer said the new initiative gives employees the knowledge and skills to better serve customers and support the company’s mission of providing better-for-you products and wellness solutions.
According to the company, providing employees with in-depth knowledge about natural products allows them to offer personalized guidance that enhances the customer experience. Employees in Fresh Thyme Market's vitamin and body care department will take part in a course tailored to the brand's products and consumer needs.
"Providing our customers with an elevated shopping experience starts with our incredible team," said Liz Zolcak, president of Fresh Thyme Market. "Through our partnership with Alive Publishing Group, the Alive Academy empowers our team to grow personally and professionally, equipping them with the tools and confidence to deliver exceptional service and trusted expertise every day."
A recent survey from 84.51° revealed that two-thirds of grocery shoppers plan to eat more fruits and vegetables, while 63% will focus on staying properly hydrated. Additionally, 54% will cook more meals at home, while 51% will work to limit processed foods.
Also of note, 57% of shoppers said they want to receive nutrition information while shopping, presenting an opportunity for retailers to engage customers with informative content that helps guide their purchasing decisions.
The pilot of the Alive Academy program began in the spring of 2024 with plans for full implementation across store leaders in 2025. Each graduate will earn a Natural Product Advisor Certification and will wear lapel pins signifying their expertise, reinforcing customer trust, and delivering a more personalized shopping experience.
“As interest in natural health continues to grow, so does the need for knowledgeable, accredited professionals who can guide consumers on their wellness journey," said Jane Griffiths, group vice president of Education at Alive Academy. "This partnership underscores our shared commitment to empowering Fresh Thyme employees with the expertise they need to inspire healthier communities.
