Fresh Thyme Farmers Market to expand private label offerings

Downers Grove, Ill.-based Fresh Thyme Farmers Market recently announced growth and development plans, including expansion of its private label product line.

In February, the full-service specialty retailer focusing on value-priced fresh, healthy, natural and organic offerings, introduced its private label line to consumers with items the retailer says are of premium quality at a value cost for the budgeted consumer. Fresh Thyme currently has over 800 private label products, and aims to introduce new categories in 2017, including wine and beer, pet, kids, bath, body and essential oils and dairy. According to the company, the brand takes “a very purposeful approach to cleaner living, keeping products free from over 100 ingredients typically found in like products.”

The Fresh Thyme private label line was awarded a gold in the New Brand category and two silvers in the New Brand and Frozen categories at the Vertex Awards, the only global competition devoted exclusively to the art of private brand package design.

Since its 2014 inception, Fresh Thyme has opened 48 stores throughout the Midwest with 20 new stores in 2016 alone. Stores are located in 10 states in the Midwest including Illinois, Indiana, Minnesota, Missouri, Nebraska, Kentucky, Michigan, Wisconsin and Ohio. Fresh Thyme plans to have open 70 stores by the end of 2017.