The Fresh Market Names New VP of Food Service

Nathan Baldwin joins the grocer from Chili's Grill & Bar where he spent more than 20 years at the casual restaurant chain.
Greg Sleter
Associate Publisher/Executive Editor
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Nathan Baldwin.
Nathan Baldwin

The Fresh Market has named Nathan Baldwin as vice president of Merchandising Food Service. 

In this new role, Baldwin will oversee a team that covers all aspects of the grocer’s new “kitchens” inclusive of design, workflow, operations, product selection, merchandising and profit and loss accountability. He will report directly to Dan Portnoy, chief merchandising officer.

Baldwin earned his BBA in Restaurant and Hotel Management from the Anderson School of Management at The University of New Mexico. He spent more than 20 years at Chili’s Grill & Bar, where he began his career as a restaurant manager. He worked his way up the corporate ladder and held various roles including senior director of Culinary Operations, vice president of Operation Services, and vice president of Strategic Growth and Finance. 

He most recently served as vice president of Restaurant Services, where he designed, simplified, and executed operational strategy and innovation to support more than 1,350 domestic company and franchised restaurants.

“Nathan brings a wealth of experience in the restaurant industry to The Fresh Market, which will be key in helping us grow our store concept moving forward,” said Portnoy.