The Fresh Market appoints new chief merchandising officer

Greensboro, N.C.-based The Fresh Market has appointed Dan Portnoy as its new chief merchandising officer.

Portnoy was previously president and CEO of Kings Super Markets/Balducci’s Markets and chief merchandising and marketing officer at Winn-Dixie Stores. He also has held leadership positions at beverage company Cott Corp. and private label brand development company Daymon.

"I believe Dan to be one of the brightest and most creative merchants in the industry," said Larry Appel, president and CEO of The Fresh Market. "He possesses both a strong understanding of our specialty brand and the business acumen to deliver results."

Portnoy will report to Appel and will oversee the grocery retailer’s merchandising team.