Fresh & Easy Launches Easy Meal Idea Video Contest

Fresh & Easy Neighborhood Market launched the Fresh & Easy Meal Idea Video Contest, inviting customers to submit original easy meal idea videos, using primarily store brands products, for a chance to win $1,000 worth of groceries.

Customers 18 years of age or older in Arizona, California and Nevada can submit a video that is no longer than four minutes highlighting their meal idea via the company’s Facebook page through April 30

A panel of judges, including Fresh & Easy chefs, will select up to 10 finalists based on originality, meal preparation and taste. The winning video will be chosen by customers through a voting tool on Facebook, hosted by Wildfire Interactive Inc. The winning meal idea will also be featured and promoted by Fresh & Easy.

Contest participants are encouraged to use whatever means of filming available to them including flip cams, cell phones, and home recorders. “A meal idea is not a recipe, but a combination of products; the majority are required to be Fresh & Easy brand to make up a unique breakfast, lunch or dinner,” the company said in the contest rules.

The second place winner will receive a $500 Fresh & Easy gift card, while third place will receive a $250 gift card and runners up will each receive a $100 gift card.

Earlier this month, Fresh & Easy introduced a series of weekly videos showing customers how to create easy meals -- using the company’s weekly promotions -- that feed a family of four for less than $4 per person.

“In the busy world we live in, people are increasingly looking for easy and delicious meal ideas,” said John Burry, chief customer officer of the 185-store chain based in El Segundo, Calif. “Fresh & Easy offers solutions through not only our chefs who prepare different, affordable meal ideas every week, but we’re also looking to our customers to come up with their own unique combinations to help make everyone’s lives a little easier.”