Fresh & Easy adds to eatwell offerings

Fresh & Easy Neighborhood Market, El Segundo, Calif., said it expanded its offering of store brand fresh&easy eatwell products, adding more than 20 meals, soups and side dishes. The products contain no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium (based on a 2,000 calorie diet).

New fresh&easy eatwell products in stores now, the retailer said, include Salmon Alfredo and two other varieties of "Fresh Fish Steamers;" five fresh side dishes such as Green Beans Almondine and Rainbow Potatoes; Guacamame Dip; Tomato & Roasted Red Pepper and two other “Super Soups;” Kale Caesar and a number of other salads; and Chicken Caprese, Sicilian-style Chicken and five additional fresh lunch and dinner entrées.

“This time of year everyone’s focused on keeping resolutions and eating better, which is why we’ve just introduced more nutritious eatwell products,” said John Burry, Fresh & Easy’s chief customer officer. “We’re trying to make it easier and more affordable for our customers to keep their New Year’s resolutions to eat healthier without compromising on taste or quality.”