Foodtown launches contest showcasing own brands
Grocery chain Foodtown, which operates in New Jersey, New York, Connecticut and Pennsylvania, is launching a new challenge to showcase healthy, creative and quick meals.
Partnering with Allegiance Retail Services, the Three-Ingredient Challenge features simple recipes that can serve as solutions to the occasional stress of cooking a meal at home. So far, three of Foodtown’s Green Way own brand products have been featured.
Consumers can participate in the Three-Ingredient Challenge by sharing their favorite three-ingredient recipes for the chance to win a $100.00 Foodtown gift card. The contest, for shoppers and store associates, runs through mid-December 2021.
"This exciting program engages a 360-degree approach to strategically promote the campaign through all marketing channels,” said Donna Zambo, vice president and chief marketing officer for Allegiance Retail Services. “We aim to build awareness that Foodtown is an integral member of the community, dedicated to the health and wellbeing of our associates and customers.”
The Three-Ingredient Challenge features Foodtown’s own registered dietitian and nutritionist Jacqueline Gomes, who will lead the way in providing tips and recipes for quick and healthy meals. So far, Foodtown’s own brand milk, eggs and oats have been featured in the recipes.
“Recipes don’t have to be complicated; they can be healthy and yummy with ingredients such as salsa and dark chocolate,” Gomes said. “We hope this will inspire folks to create and share fun, easy recipes and have extra time to enjoy the holidays.”
The promotion is being supported by Foodtown’s AOR (agency of record), Constellation Agency, who produced and is now managing the digital content for The Three-Ingredient Challenge across Foodtown’s organic and paid platforms including Facebook, Pinterest, Connected TV, Instagram Reels, TikTok, and Google Paid Search.