Food Producer SOPAKCO Eyes Private Label Growth
SOPAKCO has a strong history of working on development projects for several large companies, as well as the United States Military in the shelf-stable flexible packaging space. Today, the company based in Mullins, S.C., is looking to use its strong position in the market to grow its business in the private label space. Its plan includes investing in new technologies, improving product quality, and innovating with new product offerings.
Tradd Martin, director of New Business Development with SOPAKCO, spoke with Store Brands to provide insights on the company’s strengths and how those strengths can benefit private label product suppliers.
Q: SOPAKCO has a long-standing history in R&D and development projects for both large companies and the U.S. Military. How has this experience shaped your current approach to private label development?
A: Our extensive experience in R&D and development for the U.S. Military and large companies has instilled a culture of precision, reliability, and innovation at SOPAKCO. Working on development projects for military use that have stringent requirements for both nutritional values and flavor profiles has ensured that we maintain rigorous standards in product development, including strict quality control, long shelf-life, and durability. This foundation allows us to approach private label development with the same level of dedication to quality and customization. We collaborate closely with our private label partners to tailor products to their specific needs, ensuring that they meet consumer expectations while maintaining operational efficiency and cost-effectiveness.
"Working on development projects for military use that have stringent requirements for both nutritional values and flavor profiles has ensured that we maintain rigorous standards in product development, including strict quality control, long shelf-life, and durability."
— Tradd Martin, SOPAKCO
Q: SOPAKCO plans to invest in newer technologies to enhance product quality. Please elaborate on the specific innovations or technologies you're focusing on.
A: We are focusing on advancements in retort processing technology and improvements in thermal sterilization techniques, which will enable us to offer products with superior shelf-life, taste, and nutritional integrity. Additionally, we are investing in automation and digitization within our production lines to increase efficiency and reduce human error. In packaging, we are exploring the use of smart packaging technologies that enhance food safety by providing real-time data on product freshness and quality. These innovations will allow us to maintain the highest standards while meeting the evolving demands of our customers.
Q: As a leader in the shelf-stable flexible packaging space, what unique advantages does SOPAKCO bring to private label manufacturers looking to develop new products?
A: SOPAKCO brings decades of expertise in shelf-stable flexible packaging, backed by a proven track record in complex logistics and high-quality production. Our in-house R&D team offers custom formulation development, allowing private label manufacturers to bring unique products to market that meet specific consumer trends. We provide full support from concept to execution, ensuring that our partners can launch innovative products quickly. Additionally, our focus on long shelf-life, sustainability, and cost-effective production makes us an ideal partner for brands looking to expand their product portfolio with dependable, high-quality goods.
Q: What role does sustainability play in SOPAKCO’s growth strategy, particularly with the newer technologies and packaging innovations you’re exploring?
A: Sustainability is central to our growth strategy as we continuously seek ways to reduce our environmental impact. We are actively exploring biodegradable and recyclable packaging solutions that maintain product integrity while minimizing waste. Additionally, we are focused on reducing energy consumption across our production lines by investing in energy-efficient machinery and processes. By aligning our innovations with sustainable practices, we are not only contributing to a healthier planet but also responding to the increasing consumer demand for eco-friendly products.
Q: With the company’s strong position in the market, how do you plan to balance maintaining your established reputation with pushing boundaries in new product offerings?
A: Balancing our established reputation with innovation is key to our strategy. We remain committed to delivering the high-quality, dependable products that our partners and consumers have come to trust, while actively seeking opportunities to innovate. By staying closely attuned to market trends and consumer preferences, we ensure that our new product offerings are relevant and meet demand without compromising on our core values. We engage in continuous dialogue with our partners, which allows us to develop products that push boundaries while maintaining the integrity and reliability that SOPAKCO is known for.
Q: Looking ahead, what emerging trends or consumer needs do you believe SOPAKCO is best positioned to address in the private label sector?
A: SOPAKCO is well-positioned to address several emerging trends in the private label sector, including the growing demand for plant-based, high-protein, and clean-label products. As consumers seek healthier, more sustainable options, our expertise in shelf-stable packaging and long shelf-life products allows us to cater to those demands while reducing food waste. Additionally, we are seeing increased interest in ready-to-eat meals and convenient, on-the-go options that align with busy lifestyles. Our ability to provide high-quality, nutritious, and convenient meal solutions ensures that we can meet the evolving needs of consumers, particularly in the private label market.