Food Lion redesigns, promotes Food Lion brand

Salisbury, N.C.-based Food Lion said it recently redesigned its private label packaging under the Food Lion brand, making these items easy to find, easy to trust and easy on the budget. Updated package designs include nutritional information added to the front panel to make it easier for shoppers to use. In addition, the company expanded its private brand offerings to fresh produce, including carrots, apples, potatoes, mushrooms, onions and more.

To celebrate the redesign, Food Lion said that its shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion. The promotion will run until Oct. 6.

"Private brand products are extremely important to Food Lion customers, especially as we make grocery shopping easy, fresh and affordable," said Paula Summers, director of marketing, Food Lion. "We are especially pleased with our new fresh produce offerings under our Food Lion private label and are excited to extend this option to customers.

"In total, more than 7,000 private brand items are now offered in stores, backed by our Food Lion promise of quality and freshness," Summers added. "All of these items also have a 'double your money back guarantee.'"

Food Lion said its complete family of private brands is eligible for the promotion. Private brands include Food Lion, Nature's Place, Taste of Inspirations, Home 360 and Healthy Accents. During the Quarter Back promotion period, shoppers may repeat the deal as many times as they would like. A minimum of four private brand items must be purchased for the promotion to apply, not to exceed 40 items, or $10, in one shopping trip. Random-weight items are not eligible for the promotion. Coupons received may be used on the customer's next shopping trip, but may not be used on the same day. All coupons must be redeemed by Oct. 20.