Food Lion launches ‘Quarter Back’ private brand promotion

Salisbury, N.C.-based Food Lion said that shoppers can save a quarter on every private brand item they buy, up to a total savings of $10 per transaction, during the grocer’s second annual “Quarter Back” promotion, which this year runs through Oct. 11.

At least four store brand items must be purchased for the promotion to apply, not to surpass 40 items in one shopping trip, Food Lion said. During the promotion period, customers can return to Food Lion stores for “Quarter Back” savings as many times as they’d like. Shoppers who take advantage of the promotion and use their Food Lion MVP card will also earn a coupon they can use on their next shopping trip.

Food Lion, which has more than 1,000 stores throughout the Southeast and Mid-Atlantic regions, offers more than 7,000 private brand items. Last year, the grocery chain expanded its own-brand offerings to fresh produce, including apples, carrots, potatoes, mushrooms and onions.