Food Lion Kicks Off Anti-Hunger Campaign
Food Lion is hosting a campaign throughout September and early October to help address hunger in the communities its serves.
Running through October 8, the grocer’s Food Lion Feeds Gala Apple Bag initiative is raising funds through sales of specially market apple bags and donations from shoppers. Monies raised will benefit hunger relief organizations that will be awarded grants through the Food Lion Feeds Charitable Foundation.
A philanthropic arm of Food Lion, the foundation annually awards more than $1 million in grants to community feeding partners across the grocer’s 10-state operating area. The grants support local organizations’ efforts to make fresh and nutritious food more accessible and support nutritional education programs.
Since the Gala Apple Bag campaign began in 2014, customers have helped to provide the equivalent of more than 31 million meals through the sale of specially marked bags and cash donations. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves.
“At Food Lion, our commitment to nourishing our neighbors and caring for our communities is at the heart of everything we do,” said Kevin Durkee, manager, Food Lion Feeds, Food Lion. “When we join forces with our customers, we raise awareness about food insecurity and contribute much-needed support to local hunger relief organizations.”
Customers are asked to purchase specially marked Gala Apple Bags or contribute cash donations while checking out in-store or online via Food Lion To Go. Shoppers can also use the digital keypads at checkout to donate a specific dollar amount or round up their purchases to support the effort.
