Food Lion, customers to donate up to 500,000 meals to food banks
Salisbury, N.C.-based Food Lion announced that beginning July 23, in tandem with customers, it will donate up to 500,000 meals to its 30 local food bank partners, it stated in a press release.
Each time a shopper scans an MVP savings card at a designated Food Lion in-store kiosk, the grocer says it will donate one meal to its 30 local food bank partners and the national hunger relief program, Chicago-based Feeding America organization, to help fight hunger in local communities.
The donations will be made through Food Lion’s hunger-relief initiative, Food Lion Feeds. Shoppers use the cards at checkout to receive their own instant savings.
The program runs through Aug. 21. “We hope our customers will join with us,” said Emma Inman, external communications and community relations director for Food Lion. “Together, we can end hunger and help our neighbors in need.”
Through the hunger relief initiative, Food Lion said it has committed to provide meals to individuals and families in need by the end of 2020. Food Lion is owned by Ahold Delhaize USA, a U.S. division of Zaandam, the Netherlands-based Royal Ahold Delhaize Group.