Flashfood Names New CEO

Flashfood is heading into 2024 with changes at the top as the company has named a new chief executive officer.

Nicholas Bertram, who previously served as president and chief operating officer, has been named CEO. Jordan Schenck, chief brand officer, is moving into the newly created role of chief customer officer. Founder Josh Domingues moves into the executive chairman role. 

Additionally, Flashfood has unveiled its new visual identity that company officials said is rooted in a bold new mission, for every family to eat well without compromise. With a new icon, logo, type and color Flashfood explores the expression of the joy that happens when its shoppers save money on groceries. The icon plays with the universally recognizable grocery bag with an optimistic twist. The new color, Blueberry, is a bright blue palette that’s vibrant and energetic.

“This past year has been about readiness: developing our architecture so it can support the adoption of generative AI and machine learning, which is essential to deliver maximum value for our shoppers and retail partners and ultimately achieve the global scale our critical mission demands of us,” said Bertram. “This new visual identity for Flashfood represents the external layer of so much work underneath the surface by hard working team members across the company, and it’s such a pure, joyful expression of our optimism for the future of Flashfood.”

Bertram joined Flashfood a year ago, bringing more than two decades of experience leading retail transformation. Since his arrival, he has focused on developing Flashfood’s internal infrastructure and technology to prepare the company for a period of what it said will be "hypergrowth."

Domingues, in his new role, will lead Flashfood’s strategic expansion initiatives, corporate development and continue to serve as an active voice for the company. “I founded Flashfood eight years ago to address an ambitious, urgent problem in our food system,” he said. “Then and today, I believe this problem is solvable and I am immensely optimistic about the future. I could not be more excited to hand the reins over to someone I have full confidence in – someone who I have worked alongside for almost a year and who has earned my trust.”