Flagstone Foods Names New CEO

Flagstone Foods, a Minneapolis, Minn.-based producer of private label nut-based snacks, has named its new CEO. 

Effective Sept. 15, Harry Overly will fill the position, joining the company from Sun-Maid, where he has served as President and CEO since 2017. In addition to his role as CEO, Overly will serve as a member of the Flagstone Foods Board of Directors, which he joined in July 2022. 

"Flagstone Foods is trusted by the nation's premier retailers to provide the highest quality private label snacks and I am looking forward to joining their talented team,” said Overly. “With a continued focus on sustainability and customer service, I hope to bring my deep experience in our core markets to lead Flagstone Foods into the future.”

Prior to leading Sun-Maid, Overly has held roles across product development and innovation, marketing, and global operations for brands including Deoleo, BestSweet, Wrigley and Kraft. He also previously served as Chief Customer Officer of TreeHouse Foods. Atlas Holdings acquired the snacks business from TreeHouse in 2019, establishing Flagstone Foods as a standalone company specializing in nut-related snacks.

"We are delighted to have Harry at the helm of Flagstone and as an Atlas Operating Partner, further deepening our expertise in food manufacturing and distribution,” said Atlas Holdings Partner Ed Fletcher. “His unparalleled understanding of the snacks category is critical as retailers consistently turn to Flagstone for continuous product innovation."