First 365 by Whole Foods Market store set to open in Los Angeles in May
Whole Foods Market, Austin, Texas, said it will open the first 365 by Whole Foods Market store on May 25 in the Silver Lake neighborhood of Los Angeles. Designed to complement the Whole Foods Market brand by bringing fresh, healthy food to a broader audience with a streamlined, quality-meets-value shopping experience, 365 by Whole Foods Market stores will feature a curated mix of products that adhere to the company’s quality standards in an environment that’s fun and convenient for shoppers.
The new banner will host several “Friends of 365” through partnerships with by CHLOE., as well as Allegro Coffee Co. and teaBOT, a new retail platform that provides custom grab-and-go tea in under 30 seconds. Friends of 365 is an opportunity for innovative businesses and entrepreneurs that align with the mission and quality standards of Whole Foods Market to establish their own independent retail spaces inside of 365 by Whole Foods Market stores, the retailer said.
Allegro Coffee Co. will expand its coffee experience with the craft brew bar, serving customers hot coffee, cold beer and a selection of food items. Toronto-based startup teaBOT will install an efficient self-serve kiosk, allowing customers to personalize tea by mixing up to three of 18 different teas and herbal ingredients. Popular New York-based vegan restaurant by CHLOE., meanwhile, will offer guests a diverse menu of plant-based foods, including burgers, salads, market specials, pastas and sweets, that can be enjoyed in the restaurant, taken to-go or to a communal dine-in experience elsewhere in the store, Whole Foods Market said.
“With each store, we’re looking to curate a unique experience," said Jeff Turnas, president of the 365 by Whole Foods Market banner. “We’ve really dedicated ourselves to partnering with like-minded companies that are doing new and interesting things in their respective field to bring a truly unique shopping experience that complements our thoughtfully curated selection of foods.”
To provide shoppers with added convenience, 365 by Whole Foods Market stores will offer online ordering and delivery services through Instacart, the retailer said.
The first store location will also feature hand-picked product selections from Whole Foods Market’s 365 Everyday Value brand products, as well as select local and branded products. Two additional 365 by Whole Foods Market locations will open in 2016 — in Bellevue, Wash., and Portland, Ore. Whole Foods Market said it expects to open 10 stores in 2017.