Family Dollar Teams With Ibotta To Enhance Consumer Digital Engagement

Family Dollar has joined the Ibotta Performance Network (IPN) in a move company officials said will help advance the retailer’s digital engagement and customer experience to drive more value and loyalty among its customers.

The retailer’s collaboration with IPN is the latest step in its ongoing digital transformation journey, centrally focused on delivering engaging and personalized customer experiences through its marketing and loyalty programs. 

With the new IPN platform, Family Dollar expects its customers will benefit from access to more national coupon offers across more categories. Ibotta's promotions platform will power digital Smart Coupons through the Family Dollar website and mobile app, delivering incremental savings to customers.

“Helping our customers do more and save more is core to who we are, and now we can help even more with the IPN improved customer experience,” said Emily Turner, chief marketing officer with Family Dollar. “With this new platform, our customers should be able to get even more offers from the brands they know and love, elevating their shopping and savings experience with our Smart Coupons program.”

Family Dollar’s digital Smart Coupons program powered by Ibotta is expected to launch in early spring 2024.