Expanded Amazon Go is full-on cashierless grocery
Amazon has opened a 10,400-square-foot Amazon Go Grocery concept – described by the company as the first grocery store to offer the company’s “Just Walk Out Shopping” technology – in its hometown of Seattle.
The assortment in the store continues to provide a focus on ready-made meals for shoppers to walk in and out for and partnering with local bakeries, kitchens and farms for more locally focused, exclusive product.
With Amazon’s cashierless, Just Walk Out Shopping, a customer uses the app to enter the store, take their desired items and simply leaves.
“Amazon Go Grocery offers everything you’d want from a neighborhood grocery store — from fresh produce and meat and seafood to bakery items and household essentials — plus easy-to-make dinner options,” noted Amazon. “We offer a mix of organic and conventional items from well-known brands, along with special finds and local favorites.”
Offerings include convenient ready-made meals; seasonal fresh fruits and vegetables; a selection of quality beef, pork, poultry and seafood; local artisan breads, cheese and baked goods; and beer, wine, and spirits.
Additionally, the store features such area vendors as La Parisienne, Donut Factory, Tony’s Coffee, Seattle Bagel Bakery, Lopez Island Creamery, Ellenos Yogurt, Uli’s Famous Sausage, Beecher’s, Eat Local, Sri Bella, Carso’s Pasta Co. and Theo Chocolate.
Located at 610 E. Pike Street, Amazon Go Grocery will be the expanded version of smaller Amazon Go locations found in various places in Chicago, New York, San Francisco and Seattle. Amazon is also planning a traditional grocery store in Woodland Hills, Calif., that will reportedly include many Amazon Go features, although apparently not the Just Walk Out Shopping technology.
Bridget Goldschmidt is a writer and editor with sister publication Progressive Grocer.