Eureka launches new Walmart-exclusive vacuum

The Innova Upright NEU700 vacuum is now available online and is arriving exclusively at Walmart stores this month.
Zachary Russell
Associate Editor
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Innova vacuum

Innova, the new premier product line by vacuum company Eureka, has introduced its first flagship product, found exclusively for Walmart.

The Innova Upright NEU700 is described as a state-of-the-art, ultra-powerful upright vacuum cleaner, with WhirlWind Anti-Tangle Brushroll, and is designed for whole-house deep cleaning and maximum pick-up of dirt, dust and hair on all surfaces.

"Having a 'do-it-all' vacuum in your home is the best way to make the most of time spent cleaning," said Kurt Jovais, president of Midea America Corp., which acquired Eureka in 2016. "The Innova NEU700 offers a powerful one-of-a-kind deeper clean and elevated features like WhirlWind Anti-tangle Brushroll, a quiet mode, extra large capacity anti-static dust cup, floor-type controls at your fingertips, and an LED display that make cleaning easy so you can get back to doing the things you love most."

The Innova Upright NEU700 will be hitting Walmart store shelves in April and is now available for purchase online for $249.00.

The Innova Upright NEU700 also has adjustable quiet and max power modes, allowing users to get the most powerful clean with minimal noise. Its Big Wheel Swivel Steering design allows consumers to navigate their spaces to eliminate messes, and the vacuum model also comes with several versatile accessories, including a motorized Anti-tangle Pet Tool for effective cleaning on stairs and upholstery, an under furniture crevice tool for the tightest corners and spaces, and a handy 2-in-1 dusting brush.

Founded in 1909 in Detroit, Mich., Eureka offers a full line of vacuums, including uprights, canisters, sticks, robotic, wet/dry, steam mops, and cordless.