EnsembleIQ announces new SVP of membership and subscriptions

Store Brands’ parent company, EnsembleIQ, has announced the latest addition to its leadership team.

 The company has tapped Craig Lowe as SVP of membership and subscriptions. In this newly created role, Lowe will be responsible for the overall strategy and delivery of these offerings.

Last week, it was announced that workplace culture evaluation firm Comparably named EnsembleIQ a “Best Place to Work in Chicago” based on a survey of company employees.

“Today we have two high-value membership products – Path to Purchase Institute and Restaurant Technology Network,” said EnsembleIQ CEO Jennifer Litterick. “By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels. Craig will provide strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision maker audiences and new constituencies seeking to grow their businesses.”

Lowe brings vast international membership and subscription expertise from across both the business to business information services marketplace and consumer media. He created paid subscriptions and membership programs, transformed a conferences business, and led controlled circulation and news trade sales and marketing initiatives. He was most recently VP, global audience marketing at Dow Jones, where he was responsible for delivering audiences for the Wall Street Journal’s global events business, and developing membership growth strategies for all WSJ Professional membership propositions. Earlier in his career, Craig was with BMI Research, Espicom Business Intelligence, Saga Publishing Ltd, Euromoney Institutional Investor Plc and Centaur Media Plc.

For more information on EnsembleIQ, visit ensembleiq.com.