Emily Rudin joins CrowdTwist as senior vice president of client success

New York-based CrowdTwist said Emily Rudin joined the company to lead its client success team and expand its service offerings to new and existing clients.

Rudin brings 15 years of leadership experience in the retail industry, including leadership and management positions at The Children’s Place, Ann Taylor and Coach, as well as experience at Macy’s and Dunnhumby, to her role. Throughout her career, she has led transformational initiatives for retailers and headed up merchandising, store planning, marketing and retail analytics efforts.

“We are pleased to grow our leadership team by adding an executive with extensive experience in customer loyalty and engagement throughout the retail industry,” said Scott Matthews, CEO, CrowdTwist. “Rudin’s client-focused role will help CrowdTwist’s clients across all industries wring immense value out of our powerful multichannel loyalty and engagement platform.”

Rudin will lead the CrowdTwist team that is increasingly focused on strategic consultation, loyalty program management and personalized client support. Rudin’s team leads clients through building and growing their multichannel loyalty and engagement programs.