ECRM taps Jennifer Zannelli to lead ECRM Data sales

Efficient Collaborative Retail Marketing (ECRM), a Solon, Ohio-based business innovation and technology company, said it appointed retail and consumer packaged goods (CPG) data sales and business development veteran Jennifer Zannelli as senior vice president of sales, ECRM Data. Zannelli will lead strategic sales initiatives for ECRM Data and will help develop new products and services. 

“Jennifer’s background in retail and shopper insights is perfectly aligned with our objective of accelerating the growth and development of our data business,” said Greg Farrar, CEO of ECRM. “Her knowledge of the industry, combined with her experience and success in leading sales organizations, made Jennifer the ideal choice.”

Zannelli has more than 15 years of experience in sales and business development, most recently with Plano, Texas-based Crossmark, where she was the senior director, new business. During her time at Crossmark, Zannelli helped to launch myAFINITI, a marketing platform that connects CPG brands with membership groups. She also expanded operational processes, developed effective marketing tools and built a sales pipeline, ECRM said.

Prior to working for Crossmark, Zannelli spent five years at Kantar Retail, where she helped to create and execute successful sales processes, along with new initiatives designed to grow and retain customers, the company added.

“ECRM has a wealth of information assets, including the expertise of its staff, strong buyer and supplier relationships, as well as their unique data capabilities,” Zannelli said. “There is a unique opportunity at ECRM to take the CPG industry and promotional data to a new level, and I am excited to be part of the team leading the sales organization.”