ECRM names senior vice president

Solon, Ohio-based Efficient Collaborative Retail Marketing (ECRM), a business-to-business long-term relationship developer, has hired industry veteran Jeff Smalley as its senior vice president of general merchandise.

Smalley is a veteran consumer packaged goods executive with more than 25 years of experience leading sales teams. As senior vice president of general merchandise, he will lead the division’s efforts in growing engagement with buyers and sellers across its category-specific programs, which ranges from consumer technology to store brand general merchandise.

“We are thrilled to bring Smalley on board to pair up our process, knowledge and connections with his vision and industry expertise,” said Greg Farrar, CEO of ECRM. “Since 1994, retailers have been using ECRM as an extension of their business, and as a key means of sourcing new suppliers. With Smalley’s leadership, we are ready and eager to be a solution within general merchandise and assist buyers with their biggest pain points today.”

Prior to ECRM, Smalley was vice president of sales at GuruNanda, a provider of essential oils. Before that, he was vice president of sales and trade marketing for High Ridge Brands, an independent personal care company. He spent the majority of his early career with Church & Dwight and Nature Made Vitamins within various sales and trade marketing leadership positions.