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05/25/2022

Eagle Foods Acquires Two Brands From General Mills

The purchase provides the company with additional growth opportunities.
Greg Sleter
Associate Publisher/Executive Editor
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Eagle Family Food Group, which sells private label and branded products across a host of retail channels and product categories, is acquiring the Helper main meals and Suddenly Salad side dishes businesses from General Mills.

The cash transaction is valued at approximately $610 million and the deal is expected to close in the first quarter of fiscal 2023, subject to regulatory approval.

Net sales for the Helper and Suddenly Salad businesses totaled approximately $235 million in fiscal 2021. 

“We are builders of brands, categories and people,” said Bernard Kreilmann, CEO of Eagle Foods. “The Helper and Suddenly Salad brands, with strong heritage and high consumer awareness, are a perfect fit for what Eagle does best – investing in, innovating, and revitalizing brands to drive growth and nurture them to reach their full potential.” 

The acquisition creates three diversified platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking and meals and sides. The company said it will continue investing in its growing snacks and milk business in parallel with this new investment.