Consumables helped drive Dollar Tree's sales in the third quarter.
Value prices on groceries helped propel Dollar Tree to its 12th consecutive quarter of comparable-store sales exceeding 2%. Chesapeake, Va.-based Dollar Tree, which owns Family Dollar, offers several private brands lines including Home Collection, Garden Collection and The Home Store. Family Dollar’s private label brands include Eatz, Family Chef, Family Dollar, Family Pet, Kidgets and many others.
During an earnings call for the third quarter ended Nov. 2, President and CEO Gary Philbin said the discount retailer’s assortment of more consumables and art supplies, renovations of old stores, expansion of its Snack Zone feature, and launch of the Dollar Tree Plus store format have driven top-line sales and transaction counts at both the Dollar Tree and Family Dollar banners. During the quarter, Dollar Tree saw increases in both traffic and ticket, with traffic slightly outpacing the ticket increase.
“Our store optimization efforts and sales-driving initiatives are working,” Philbin said. “Fiscal 2019 has been a unique year as a result of several factors: the material acceleration in our Family Dollar store optimization initiatives, the consolidation of our two store-support centers into southeast Virginia, the global helium shortage, and the continued uncertainty regarding trade and the related tariffs.”
During the quarter, the company launched the new Dollar Tree Plus format in several hundred locations, as well as a new art supply feature, Crafters Square, in hundreds of stores, receiving great feedback from customers, according to Dollar Tree.
Also during Q3, the company expanded its Snack Zone feature to more than 1,000 stores. The Snack Zone is designed to provide customers with a compelling assortment of immediate-consumption products, including private brands, at the $1 price point to drive incremental sales, Dollar Tree noted. The feature spans categories such as cold beverages, candy, snack cakes, salty treats and other groceries.
In fact, during the earnings call, Philbin remarked that the retailer is selling so much lower-margin food and other consumables that the sales are putting pressure on margins. The executive also cited tariff pressures during the call, saying that the company was lowering its outlook for the fourth quarter due to tariffs increasing its cost of goods sold by approximately $19 million.
During the quarter, same-store sales at the company increased by 2.5%: Same-store sales for the Dollar Tree banner increased by 2.8%, while same-store sales for the Family Dollar banner increased by 2.3%.
Gross profit increased by $32.6 million to $1.70 billion in the quarter, compared with the prior year’s third quarter. As a percentage of net sales, gross margin was 29.7%, compared with 30.2% in the prior year. The decrease in gross profit margin was driven by higher freight and distribution costs, higher sales of lower-margin consumable merchandise primarily in the Family Dollar segment, and shrink.
Net income was $255.8 million in the third quarter. Looking ahead to the fiscal fourth quarter, Dollar Tree expects revenue to be between $6.33 billion and $6.44 billion.
“With several critical initiatives now behind us, we are planning for more than 1,000 Family Dollar H2 renovations for fiscal 2020 and are increasing our focus on operating margin performance,” Philbin said. H2 stores have more freezer and cooler doors with a wider product assortment.
Dollar Tree operates 15,237 stores across 48 states and five Canadian provinces under the Dollar Tree, Family Dollar and Dollar Tree Canada banners.