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Dollar General Names New Store Ops VP

Industry veteran Lee DeVille joins the dollar store chain and will have operations oversight of the company's three retail divisions.
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Lee DeVille, Dollar General

Dollar General Corporation has named Lee DeVille as senior vice president of store operations. He will lead operations for the company’s three retail divisions, representing nearly 7,000 stores across the country.

Prior to joining Dollar General, DeVille served as senior vice president of operations at Advantage Solutions, leading the company’s strategy and execution in the fulfillment, logistics and business services areas, supporting and growing sales for retailers and consumer packaged goods.

“With more than 25 years of leadership experience in driving retail excellence, Lee brings a wealth of operational expertise with his customer-centric approach and focus on process improvement,” said Steve Deckard, Dollar General’s executive vice president of store operations and development. “We look forward to Lee being a strong addition to our store operations leadership team as we remain focused on getting Back to Basics.”

DeVille also previously served as vice president of operations for Save-A-Lot, leading field operations for all corporate stores, as well as the retail support and continuous improvement teams. He also served in roles of increasing responsibility at Walmart, including field store operations, fresh implementation, innovations, safety and asset protection over an 18-year tenure.

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