Dollar General To Launch Toys Holiday Sales Guide
Dollar General will unveil its new holiday toy guide to showcase its assortment of toys, with nearly every item priced at less than $20 and most at $10 or less.
On November 1, the retailer will debut its first printed holiday toy guide with the digitally immersive version launching mid-October, offering customers a more enhanced online experience with engaging content, video, and shoppable links with options to ship to home. With 80% of stores in communities of 20,000 or fewer people, the combination of the retailer’s footprint and the guide will allow shoppers in small towns to see the toy guide.
“Our holiday toy guide is a great opportunity for families to connect, make a list, and circle a few extra things they have their eyes on,” said Natalie McConnell, vice president and division merchandise manager with Dollar General. “Our customers pre-plan their shopping trips and having a guide in hand helps ensure their child receives something they really want.”
Dollar General will hold holiday sales events throughout the season that include:
- DG Deal Days: On top of everyday low prices on toys, DG Deal Days run weekly from Halloween to Christmas with promotions including buy one, get one 75% off, and save 25% when you spend $75.
- Stacked Savings: Layer on extra savings with a weekly $5 off $25 and unlock additional digital coupons, DG Cash Back, and more on the myDG App
“The holidays are a special time for families, but we understand it can also bring additional financial pressures,” said Emily Taylor, executive vice president and chief merchandising officer. “We’re committed to affordable options, everyday values, and joy priced right for the season to help customers stay within budget.”
