Dollar General Creates New Position Focused On Expansion
Dollar General has created a new position in its leadership team that, among other things, will oversee the company’s national footprint expansion.
Steve Deckard, the company’s executive vice president of store operations and development, has accepted the new role that will also focus on corporate-wide process improvement and leadership of strategic initiatives.
Additionally, Tracey Herrmann has been promoted to executive vice president of Store Operations. Deckard and Herrmann’s new roles were effective as of February 1, 2025.
Deckard, who began his Dollar General career in 2006 as a regional director of stores, most recently had oversight of Dollar General’s operations team including Dollar General retail stores, Mi Súper Dollar General in Mexico, corporate store operations, asset protection and real estate.
Prior, he led the company’s international expansion into Mexico and several strategic initiatives including pOpshelf as the company’s executive vice president of growth and emerging markets. Deckard has held roles of increasing responsibility across various departments.
“During Steve’s more than 19 years at Dollar General, his experience has spanned store operations, asset protection, real estate, financial planning as well as growth and emerging markets,” said Todd Vasos, Dollar General’s CEL. “As he played a critical role in the strategic expansion into Mexico as our first international market, I am confident his extensive knowledge of our business and its operations make him uniquely qualified for this new role as executive vice president of strategy and development.”
As executive vice president of store operations, Herrmann will now lead Dollar General’s field operations teams responsible for operating the company’s more than 20,000 stores across 48 states. Most recently, Herrmann served as senior vice president of Store Operations leading three divisions of Dollar General stores in the southeast. Previously, she oversaw strategy and operations for the company’s pOpshelf stores as senior vice president of Channel Innovation and has served in multiple senior leadership roles in merchandising, pricing, and operations.
“Tracey's drive for operational excellence and innovation during her impressive 12-year career at Dollar General will ensure our continued evolution in an increasingly competitive retail landscape,” said Vasos. “Her commitment to our mission coupled with her dedication to the brand will help deliver the best store experiences for our customers and employees.”
