From doing the right thing to differentiating
Albertsons Companies recently announced it’s launching compostable and earth-friendly products under its Open Nature private brand. The retailer is doing this for several reasons: to do the right thing, to appease an increasing number of consumers who desire sustainable products and to differentiate with its store-branded products. And Albertsons Companies isn’t the only retailer or manufacturer embracing sustainability in private brands.
In this webinar, set for May 9 at 11 a.m. (Eastern) and sponsored by Mold-Rite Plastics, we’ll explore sustainability and private brands from doing the right thing to differentiating. And we’ll have some standout speakers to address the topic, including:
• Nancy Cota, vice president of own brands, product management, innovation and brand management for Boise, Idaho-based Albertsons Companies. Cota has spent more than 40 years in the grocery industry and is the driving force behind the retailer’s Open Nature private brand.
• Abby Ayers, senior business development manager of retail partnerships for Fair Trade USA, a third-party certifier of fair trade products in North America, including many products for private brands such as coffee and tea. Fair Trade USA’s mission is simple: It enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, fishermen, consumers, industry and the Earth, according to its mission statement.
• Dawn Nowicki, vice president of marketing and business development for Mold-Rite Plastics, a Plattsburgh, New York-based provider of high-quality, rigid plastic packaging components used every day by millions of consumers around the globe. Mold-Rite’s motto is: Our product design and production processes consider solutions that are not only business-friendly, but also environmentally-friendly.
The webinar will be moderated by Store Brands’ Editor-in-Chief Lawrence Aylward. Click here to sign up. There is no cost.