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Dockery Joins Fair Trade USA As Head of Coffee

In his new position, Clay Dockery will ensure the organization's standards are visible and drive results within the sector.
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Clay Dockery
Clay Dockery has joined Fair Trade USA.

Private label veteran Clay Dockery has joined Fair Trade USA as its head of Coffee and will work to expand the organization’s program while supporting global producers. 

Dockery brings to Fair Trade a deep background in private label with unique insights into the coffee industry. He was recently inducted into the Private Label Hall of Fame and recognized for his impactful contributions and expertise within the field. His passion for Fair Trade began when he attended a Fair Trade trip to Peru as a roaster with Massimo Zanetti Beverage USA. There, he saw firsthand how Fair Trade impacts producers. 

“I was fortunate to see the community reinvestment happen in real time, and deeply understand the need for Fair Trade USA’s standards,” he said. “I look forward to sharing the importance of the mission and working to improve lives in farming communities.” 

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Dockery most recently was vice president of Corporate Brands at Massimo Zanetti Beverage USA for 14 years, where he built his expertise in coffee and gained an understanding of the coffee supply chain and how to best support farmers and producers in implementing fair standards. He has held leadership roles at PLMA, Kerry Ingredients and Flavours, and American Italian Pasta company. 

As head of Coffee, Dockery will ensure that Fair Trade Certified standards are visible and drive results within the sector. He will focus on industry and producer buy-in and work to advance and innovate the organization’s coffee program. He will activate Fair Trade USA’s global growth goals while identifying opportunities for expansion and evolution.

“Clay’s extensive experience in Fair Trade’s important coffee sector enhances our ability to achieve sustainable growth and expansion,” said Felipe Arango, interim CEO of Fair Trade USA. “His extensive experience within the coffee sector makes for a strong fit to fulfill Fair Trade’s long-term mission.” 

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