Dillard's Launches Exclusive Athleisure Collection

Dillard’s has expanded its apparel assortment with the launch of the Katherine Mason for Kinesis, an exclusive collection of athleisure and performance pieces designed by the fitness and fashion expert.

Kinesis is the department store retailer’s exclusive line of athleisure wear that includes a variety of items such as performance bras and leggings to lightweight outerwear. The line is available at all Dillard’s locations and through dillards.com.

“My experience working with fitness fashion brands, designers and showrooms in New York helped me learn about the fabrication of sweat-wicking and movement-focused athletic materials, the importance of how a legging or sports bra is constructed to support the body in motion and how active clothing can support an on-the-go lifestyle without compromising style,” said Mason. “Fusing fashion, function and thoughtful fabrication, we have curated a collection of elevated basics and specialty pieces to help you confidently take on an active lifestyle.”

Mason is an Atlanta-based fitness and fashion expert and entrepreneur. A native of Charlotte, N.C., and a graduate from the University of Georgia. She is a life-long athlete, and her love of athletic outfits evolved into her working as a fitness model in New York where she was given the opportunity to immerse herself in the athleisure industry. A Lagree Fitness Master Trainer, Mason founded the fitness studio Sculpthouse, which has a boutique and e-commerce store based in Atlanta and Dallas.

“We are so proud of Katherine Mason for Kinesis, our first influencer collaboration for activewear,” said Christine Ferrari, Dillard’s vice president of Merchandising. “Katherine has skillfully married the essential elements of function and style to create this beautiful collection of spring athleisure must-haves. She has been a tremendous source of industry knowledge, inspiration and fun - and we are extremely happy to share this new line with our customers.”