Digimarc partners with Schawk on Digimarc Barcode technology

Digimarc Corp., Beaverton, Ore., and Schawk, part of the SGK Brand Solutions group of Pittsburgh-based Matthews International Corp., announced that Schawk is now a certified provider of the Digimarc Barcode technology. The alliance provides an opportunity for store brands and other brands to enhance the consumer shopping experience by improving ease and speed of scanning at checkout, creating valuable mobile engagement options in aisle and at home, and laying the foundation for numerous other valuable applications in brand management, manufacturing and logistics, the companies said.

Retailer private brands could deliver significant increases in the speed of scanning at checkout, saving millions of dollars over the course of a year for retailers, depending on the size of the organization, Digimarc said. At the same time, the improved self-checkout experience increases customer satisfaction and builds brand loyalty.

The Digimarc Barcode technology is essentially invisible to the human eye, the companies note, but can easily be read by mobile phone cameras, tablets, POS scanners and other network interfaces. Existing Schawk clients may simply contact their Schawk client representative to request enhanced packaging featuring Digimarc Barcode technology.

 “Next-generation packaging is a package that is responsive to consumer behavior, retail experiences and cultural phenomena. Packaging has to create greater value for consumers, retailers and manufacturers,” said Bruce Miller, vice president of product development for Schawk. “The connected package does this by becoming part of the digital stream of information, communication and transaction. It becomes more useful and as a result, weaves itself seamlessly into the lives of consumers and the logistics of retailers, delivering greater value to all. Digimarc is a great partner to enable the connected package.”

Sean Calhoon, vice president of product management for Digimarc, said Schawk understands the importance of marketing when it comes to packaging design.

 “By enhancing their products with Digimarc Barcode, the brands that rely on Schawk will create packaging that wins at the shelf while future-proofing their packaging for exciting new applications,” he said.