Daymon expands offerings

Daymon is expanding its portfolio of services to include national representation for select suppliers and brands across the United States.

Stamford, Conn.-based Daymon, an expert in private label development, said the decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty and fresh products is a natural progression for the company and its subsidiaries Interactions and SAS.

Jim Holbrook, CEO of Daymon, told Store Brands that the demand from private brands manufacturers to assist them in the retail landscape has increased the last few years.

“Manufacturers need help and want advice on where to innovate,” Holbrook says.

While Daymon will continue to focus on private brand strategy, it said it will now offer a cost-effective solution for suppliers to increase their reach and national footprint in the grocery, mass, drug, online and c-store channels. Daymon said the service brings an all-inclusive approach to a previously fragmented industry. 

Daymon’s portfolio of customized retail services, now available to suppliers, includes:

• Strategy and insights.
• Global business management and sales support.
• Packaging and brand design.
• Comprehensive merchandising solutions.
• Consumer experience marketing.

Holbrook said a major retailer told him that it used to be that retailers needed a lot of help on how to develop private label offerings. “But now it seems like the manufacturers are the ones who need the help and guidance on how to work with us retailers,” Holdbrook said the CEO said.

Holbrook said suppliers should think of Daymon, which began in 1970, as an extension of their marketing and sales organizations.

“With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services,” Holbrook added. “With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment."