CVS Pharmacy is taking its customers’ temperature about their private brand shopping habits. The company has launched its inaugural Best of Our Brands awards, which allows shoppers to vote online for their preferred health-and-wellness, beauty and snack products exclusive to CVS Pharmacy.
Through Jan. 24, voting will be open for consumers to weigh in on their preferred products in 13 categories. Categories include “Favorite Self-Care Essential,” “Favorite Beauty Buy,” “Favorite Sleep Support Staple” and “Favorite Better-For-You Pantry Staple,” among several others that showcase the retailer’s CVS Health, Live Better, Gold Emblem, Gold Emblem abound, GSQ by Glamsquad and pop•arazzi brands.
In 2020, CVS Pharmacy unveiled a redesigned and expanded Live Better brand and expanded offerings under CVS Health, Gold Emblem and Gold Emblem abound as it looked to capitalize on shoppers eyeing more health-and-wellness products and snacking.
The company said that results will be announced in February.