Credo Beauty Launches Private Label Skincare Line
Beauty specialty retailer Credo Beauty has launched its own brand skincare line with products it says meets the top skincare concern of its customers — hydration.
Branded Credo Skincare, the assortment features two cleaners (priced at $44 each) and four moisturizers (priced at $64 each) with ingredients said to solve the problems of dry skin, sensitivity and redness, dullness, and aging by nourishing the skin and protecting its microbiome via active combinations.
The formulations are based on key ingredient search terms and skincare concerns. As well, each product contains upcycled vetiver root extract, ethically harvested by a local cooperative in Haiti. Vetiver root is an antioxidant-loaded grass that is said to support the protection of the skin's barrier for a vibrant skin tone and a nourished complexion while improving skin texture and reducing the appearance of pores and wrinkles.
Credo said clinicals have proven 27% improvement in hydration after 24 hours, 31% improvement in hydration instantly, and an improvement in the skin barrier function instantly and after 24 hours.
"The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,” said Annie Jackson, co-founder and CEO of Credo Beauty. “Years of data drove the ingredient compositions of these products so that we could exceed our customers' expectations for efficacy. Our Credo Clean Standard is already rigorous and difficult to attain but we wanted to challenge ourselves with how our own brand could take clean innovation to new heights from full disclosure of fragrance ingredients and packaging innovation to exceeding the minimum requirements to check certain boxes, Credo Skincare raises the bar on what is possible and what can become the future baseline.”
Products in the line include:
● Deep Thirst Hydrating Cleanser ($44): Offering a formula to deeply cleanse while retaining moisture.
● True Timeout Calming Cleanser ($44): Designed to soothe and calm sensitive skin.
● Deep Thirst Hydrating Moisturizer ($64): Provides intense hydration with lasting effects.
● True Timeout Calming Moisturizer ($64): Helps alleviate sensitivity and redness.
● Radiance Rising Brightening Moisturizer ($64): Brightens dull skin and enhances radiance.
● Rewinder Anti-Aging Moisturizer ($64): Reduces the appearance of wrinkles and fine lines.
Additionally, Credo Beauty remains focused on sustainability issues and product packaging waste that continually challenges the beauty industry. Every pump and cap in the Credo Skincare collection is comprised of a first-of-its-kind PCR resin, including beauty waste packaging collected in Credo Beauty stores nationwide through Pact Collective, the non-profit Credo Beauty co-founded to divert beauty packaging from landfills.
● The Credo pump was created with Pact's NewMatter material, a mixture of hard-to-recycle material or landfill and ocean-bound plastic.
● The first run of NewMatter pumps eliminated the need for 500 kg (approximately 1,100 of virgin plastic (500 kg of recycled plastic used is equivalent to 11 cubic meters or approximately 389 cubic feet of landfill space).
● Every 38 pumps eliminates one pound of material going to the landfill or ocean.
