Crate & Barrel Debuts Exclusive High-End Mixer

Crate & Barrel's assortment of countertop kitchen electrics is expanding with the addition of the GE Profile Smart Mixer with Auto Sense. An exclusive for the home goods retailer, the appliance is equipped with several features including smart technology. 

The unit features a built-in smart scale that is said to precisely weigh ingredients in the mixing bowl. The Auto Sense technology actively monitors changes in texture and viscosity through motor torque feedback to optimize mixing performance. Additionally, the mixer is voice controlled, allowing bakers total control and the ability to leave their hands free to flour, shape and plate without interruption.

The included SmartHQ app takes baking to the next level with more than a dozen guided recipes that offer step-by-step instructions connected to the mixer to take users through the entire process seamlessly. The mixer will continue to enhance its offerings with new features and recipes pushed as over-the-air updates via GE Profile Connect+.

The first smart mixer with an advanced digital brushless DC motor system in the U.S., the unit runs at a lower temperature for extended life and consistent high power that can work through the tough batches and stiff doughs without overheating or stalling. 

"The kitchen serves many purposes these days,” said Alicia Waters, executive vice president of Crate & Barrel. “Bringing exclusive new technology forward that can help our customers make their time in the kitchen more efficient and fun is a priority for us. Partnering with GE Appliances to exclusively launch this mixer removes the guesswork for our customers in a truly innovative way, as well as makes delicious recipes accessible to all levels of home chefs and bakers."

Available exclusively at Crate & Barrel, customers can shop the GE Profile Smart Mixer online and at select stores across the U.S., starting at $999.