The Container Store Promotes Two Executives
The Container Store is beginning 2024 with two key executives in new positions.
Lindy Rawlinson has been named chief digital officer. She previously served as the retailer’s executive vice president of E-commerce and Digital Marketing. Also, Jennifer Pape has been named senior vice president of Stores. She previously served as the company’s vice president of Stores. Both will report to Satish Malhotra, The Container Stores CEO and president.
Rawlinson joined The Container Store in 2021 with more than 20 years of experience in digital retail. Over the past two years she has built a team that continues to enhance the digital customer experience and drive the ecommerce business. In her new role as chief digital officer, Rawlinson will oversee both ecommerce and marketing, including creative, traditional and digital media, loyalty, social media and public relations functions. Her oversight will bring enhanced focus to bolstering Custom Spaces across consumer touchpoints.
Pape joined The Container Store in 2015 and has held several leadership positions managing store operations and customer experience. As senior vice president of Stores she will continue to oversee the company’s expanding store fleet and have an increased focus on Custom Spaces business areas. Her responsibilities will include managing and developing the Custom Spaces customer experience as well as the Company’s lucrative in-home design service, which drove more than 85% of premium Custom Spaces sales in the second quarter.
“By bringing eCommerce and marketing together under Lindy, we will be able to tell a more cohesive brand story, specifically our differentiated offering of Custom Spaces and general merchandise,” said Malhotra. “Jen has done a fantastic job leading our store fleet and I am proud of the work she has already done to improve our Custom Spaces conversion rates. I’m confident in the executive leadership team we have in place as we continue to make progress on our path to $2 billion in revenue.”