Consumers want greater retail transparency. Are brands listening?

6/4/2014

Date of webcast:

Monday, June 23, 2014

Time & time zone / duration of webcast

2:00 pm ET/1:00 pm CT/11: 00 am PT

Duration: 1 hour

Webcast title

Consumers want greater retail transparency. Are brands listening?

Webcast abstract

Retailers are learning quickly that one of the key performance measurements is the level of transparency they have within their supply chain. How are retailers collaborating with their vendors and manufacturers? The amount of transparency among these entities has a direct impact on a brand’s success within the market and its perceived integrity among its consumers. There are many monetary risks associated with a lack of transparency.

Trace One, a leading provider of collaborative retailer solutions, will be hosting a live webinar that will highlight recent industry case studies that discuss the ramifications and costs resulting from a lack of transparency.

In this webinar you will learn:

Industry case studies involving transparency
Problems associated with a lack of transparency and the ways to mitigate risks to brands
Regulatory factors that affect brand owners
Consumer expectations that are pushing for greater transparency

Presenting publication name

Store Brands

Sponsor name

Trace One

Presenters

John G. Keogh, President & Principal Advisor, Shantalla Inc.

Michael Bromme, Executive Vice President, Trace One

Moderator

Kathie Canning, Editorial Director, Store Brands magazine

Registration URL of webcast

http://event.on24.com/r.htm?e=793821&s=1&k=C2B9F759EEAB0F5D32391FBD495117A7&partnerref=hp