Consumers Staying True To Traditional Thanksgiving Celebrations

Nearly 90% of consumers across the United States will celebrate Thanksgiving, with family gatherings averaging nine people, according to new research from Butterball.

In its Togetherness Report: 2025 Thanksgiving Outlook, consumers said inflation remains top of mind, but only 28% said higher food prices will cause them to celebrate Thanksgiving differently this year. To control costs, 21% plan to ask guests to bring part of the meal. Other ways to save include making changes to side dishes (15%), non-food items such as paper goods or décor (14%), and desserts (12%).

"People are excited and committed to celebrating Thanksgiving," said Rebecca Welch, director of Retail and International Brand Management at Butterball.

Turkey remains the centerpiece of the Thanksgiving meal, with 84% planning to serve the traditional bird again this year. Turkey also remains the favorite part of the Thanksgiving meal (47%), followed by stuffing (41%), pie (29%), and potatoes (with white potatoes and sweet potatoes tied at 26%).

Oven roasting overwhelmingly remains the most popular way to cook a turkey (72%), followed by smoked (9%), deep-fried (6%), and electric roasted (5%).