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08/10/2022

Conn's, Belk Team On Store-Within-A-Store Format

The new concept launching at five Belk stores give shoppers access to Conn's assortment of furniture, home electronics and appliances.
Greg Sleter
Associate Publisher/Executive Editor
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Conn's x Belk

Home goods retailer Conn’s and regional department store chain Belk have teamed to develop a store-within-a-store concept known as Conn’s x Belk that has launched in five Belk locations. 

The format provides Belk customers with access to Conn's complementary home product categories, as well as core differentiators such as white-glove, next-day delivery. 

Additional Conn's x Belk locations are planned to open throughout the summer and early fall, along with an eCommerce experience coming to Belk.com this fall. The Conn's x Belk locations feature an assortment of all major Conn's product categories including furniture, home electronics and appliances. The store-within-a-store formats range from approximately 10,000 to 25,000 square feet depending on the Belk location.

To honor this new shopping experience, all five of the Conn's x Belk locations will hold grand opening celebrations on Saturday, August 13, from 10 a.m. to 2 p.m. that will include giveaways, treats, and music. Customers can experience the new Conn's x Belk pilot at the following Belk locations, open now:

  • West Town located at 7600 Kingston Pike in Knoxville, TN
  • Triangle located at 7500 Old Wake Forest Road in Raleigh, NC
  • Northlake located at 7115 Northlake Mall Drive in Charlotte, NC
  • Ridgeland located at 1200 East County Line Road in Ridgeland, MS
  • Charleston located at 2064 Sam Rittenberg Boulevard in Charleston, SC

"We're thrilled that our first five Conn's x Belk concept stores are open with more coming soon, giving us the opportunity to introduce new customers to Conn's key differentiators, including our high-quality product assortment, white glove next-day delivery and in-house repair service," said Chandra Holt, president and CEO of Conn's, Inc. "This is an important step in our journey to scale, reimagine and strengthen our business."

"We're excited to create this new experience for our customers," said Don Hendricks, interim CEO of Belk. "The great part about this partnership with Conn's is that our customers now have access to products we didn't sell in our stores. It's a fantastic opportunity for them to get everything they need for their home in one convenient location.