Single-cup coffee is on track to be the biggest category in coffee by 2019, based on Mintel data. Together with ready-to-drink java, it’s also projected to fuel 90 percent of net coffee category growth during the next five years. A handful of single-cup brands are driving gains, maintaining a pipeline of new and innovative products that keep the category fresh.
Maximizing sales will require smarter shelving, assortment and merchandising strategies to capture shoppers overwhelmed by more and more new offerings. Discover how single-cup pods have transformed the hot beverage landscape
and how retailers can drive even more growth in this new whitepaper from Keurig.