Coborn’s to switch to Supervalu as private brand supplier

Coborn’s Inc., a St. Cloud, Minn.-based grocery retailer, said it will be switching distribution channels for its private brand products, moving from Affiliated Foods Midwest (AFM) in Kenosha, Wis., to Supervalu in Minneapolis.

Coborn’s said it also will move all of the products currently supplied by AFM for its four Marketplace Foods stores in Wisconsin to Supervalu; AFM currently supplies the majority of national and private brand products for the Marketplace Foods stores. The transition will begin on Feb. 15 and is expected to be fully implemented by May 1.