Chewy taps new head of marketing

Chewy, a leading online pet product supplier with a collection of private brands, has appointed a new chief marketing officer. Mark Eamer will lead the expansion of Chewy’s marketing and customer engagement capabilities, with ownership of the company's marketing strategy, partnerships and analytics.

Eamer will oversee Chewy’s private brands, which led to success for the company in 2020.

Eamer first joined Amazon in 2000, and most recently served as vice president of advertising, product and media, with a focus on leading the company’s advertising efforts across IMDb TV, Streaming TV, FireTV and Alexa Devices. He previously led the U.S. business of Prime Video, as he oversaw the launch of several acclaimed shows, including "Jack Ryan" and "Marvelous Mrs. Maisel," and owned all marketing for Prime Video while building multiple automated marketing programs.

“I have long-admired Chewy’s bold commitment to industry-shifting innovation, which is rooted in creating exceptional customer experiences that celebrate the full spectrum of the pet parent journey,” said Eamer. “I am honored to join a world-class organization and a visionary leadership team whose purpose-driven mission enhances the lives of millions of customers, and I look forward to applying my own passion for building disruptive customer obsessed marketing programs.”

Prior to working for Amazon, Eamer served as director of marketing at Zillow, securing partnerships to bring “Zestimates” to third-party sites and allowed brokers to send their listings to Zillow.

"Mark’s extensive experience and track record as a builder, innovator and connector will be instrumental in our continued efforts to advance our marketing capabilities and in achieving our mission of being the most trusted and convenient destination for pet parents and partners, everywhere,” said Sumit Singh, CEO of Chewy. “From guiding emerging business units to transforming existing programs, Mark has displayed an impressive acumen for introducing digital platforms that elevate the customer experience, which remains our north star at Chewy.”