Catalina and Volta Launch Partnership to Advertise on EV Stations

Shopper intelligence firm Catalina and EV charging network Volta have launched a new partnership that will allow retailers to advertise products, including from private label brands, on Volta charging stations.

Volta’s EV charging stations will now advertise products on their large display screens, influencing shoppers charging their vehicles or just passing by on their way into the store. The company’s network is rapidly growing, currently creating more than 900 million monthly impressions via 4,600+ digital ad screens in 39 Designated Market Areas (DMAs) across 26 states. Volta stations can be found at select locations of retailers like Walgreens and Ahold Delhaize, both of which are part of Catalina’s network.

“With their focus on sustainability and ability to communicate with shoppers literally steps away from the point of purchase, Volta brings a unique inventory source to Catalina’s place-based media offering and we’ve already begun to see clients like Dole lean in,” said Tiffany Southwell, VP of Out of Home Media at Catalina. “It’s exciting to see Volta embracing the innovative idea of out of home as a performance marketing vehicle by leveraging our measurement services to prove the efficacy of their media.”

A recent campaign was conducted by Catalina to advertise Dole products on Volta charging stations, resulting in a 8% sales lift at the locations.

“Catalina’s deep understanding of measurement for out of home media allows us to prove measurable incremental sales for our clients,” said Brandt Hastings, Interim CEO and Chief Revenue Officer at Volta. “Their ability to quickly measure a campaign against the sales metrics that matter empowers clients to think about our media in the same way they think about digital advertising and to confidently shift budgets accordingly."